They've got a long and winding road to travel but I wish them well. There entry into the US market is a big step, I've suggested elsewhere that they bring their lossless - HD tier's to market at a price level that will eat deeply into the established Tidal customer base. I would love to see them crush Tidal thru aggressive pricing and promotion.Finally, in addition to the US, they are also working on settlements into South America, using the Spanish market as bridge to succeed there.