Having read Audioholics through the years, I'd say they've always straddled the line between objective and non commercial and industry proponent loving everything. Introductions of new products are usually positively covered although with different levels of interest. In general they have gotten closer to the commercial. I recall years ago when they would do speaker comparisons.Gene is the one who posted the review . Here is a quote from his initial post: "I tried the GAIA isolators on both of my reference systems featuring Revel Salon 2s and RBH Sound SVTR speakers. What I heard was nothing short of marvelous."
I was shocked and lost a ton of respect for AH when I read that review. And as amper42 stated above I too have noticed that many reviews at AH aren't reviews but read like advertisements.
Here are some FR measurements: https://isoacoustics.com/isoacoustics-testing-at-the-national-research-council-of-canada-nrc/
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Underwhelming, to say the least.
I do have a problem with the graph IsoAcoustics supplies. Maybe because I read it late at night, but it seems to show a great improvement in frequency response when the difference is actually vibration measurement because the frequency responses overlap making it misleading at least with a brief glance. My sense is that the confusing labeling was intentional.