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Extreme Snake Oil

MattHooper

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Let's look at your advertisement of just one product. From your website.

“The new Purple Fuse surpasses our Orange Fuse with technology initially developed for our state-of-the-art SRX Series cables. In fact, before two last-minute breakthrough SRX technologies, we could not better the Orange Fuse with its impossible combination of detail and rich harmonic musicality. As a result, we were set to forgo a new fuse introduction for 2022 as we could not build anything better sounding than Orange despite two years of trying. It was not until we finalized two new technologies, namely a three-stage long duration high voltage conditioning process and a brand new UEF compound featuring Graphene, that we were able to beat the Orange Fuse significantly. Together these new technologies create a larger soundstage with better image focus and higher resolution from a perceived lowering of the noise floor. Of all the fuse generations and refinements we have pioneered over the past decade, the new Purple Fuses are by far our best sounding and take the single greatest leap in performance over previous generations. All aspects of subjective sound quality get enhanced, including natural sound where instruments and vocals sound inherently right, dynamics, low-level detail, high-frequency extension, and smoothness all take a massive leap forward."

Pretty much reads as a gullibility test, doesn't it? It's hard to imagine someone taking it seriously. The language reminds me so much of...

 

Somafunk

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I’ve left a ”subtle“ comment, let’s see how long it stays up
 

Andysu

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8p3tx4.jpg
 

Andysu

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just use christmas balls £12.99 and you get bundles and they come in many colours , just hot glue to the walls for cheap , xmastron upgrade

s-l1600.jpg
 

Brian Hall

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What difference does the plaid jacket make particularly?

From experience I associate plaid jackets with bad car sales people or untrustworthy sales people in general. It seems to be the same with snake oil audio sellers.

No offense meant to trustworthy people who like plaid jackets. :oops:

Edited to add: At my software company which sold products to banks, I had a strict rule that the sales people were not allowed to wear plaid jackets.
 

mhardy6647

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You know... leafing through the last few pages as I quaff my morning joe, I am struck by an Important Thought.
It's 2024.
We need innovative new companies to dedicate themselves to identifying new sources of snake oil with lower carbon footprints.
This could be existential.

:cool:
 

CapMan

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You know... leafing through the last few pages as I quaff my morning joe, I am struck by an Important Thought.
It's 2024.
We need innovative new companies to dedicate themselves to identifying new sources of snake oil with lower carbon footprints.
This could be existential.

:cool:
Surprised nobody has brought out an audiophile brain training book/dvd or offered audiophile hypnosis …
 

im_gumby

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I have a hard time processing a product like this as anything but an obscenity:

Uhmmm... Ok.
So if you look at the MIT box... you see the inventor's name.
He holds an interesting patent : https://patents.justia.com/patent/7242780

Makes me have to ask...
What impacts the quality of sound thru a cable?
Material?
Gauge?
Shielding?
Connectors?

And then look at this 'box' and his patent.
 
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