• WANTED: Happy members who like to discuss audio and other topics related to our interest. Desire to learn and share knowledge of science required. There are many reviews of audio hardware and expert members to help answer your questions. Click here to have your audio equipment measured for free!

Will consumers buy the Dutch & Dutch 8C?

restorer-john

Grand Contributor
Joined
Mar 1, 2018
Messages
12,840
Likes
39,426
Location
Gold Coast, Queensland, Australia
Hypercardioid would be even sexier pattern!

Or even shotgun.

1564140462840.png
 

Martijn Mensink

Member
Industry Insider
Joined
May 4, 2018
Messages
52
Likes
395

Purité Audio

Master Contributor
Industry Insider
Barrowmaster
Forum Donor
Joined
Feb 29, 2016
Messages
9,363
Likes
12,808
Location
London
Matt sent me some photos of the 8Cs at Strongroom and at the ‘Church’ I will send them over.
BW Keith
 

Kal Rubinson

Master Contributor
Industry Insider
Forum Donor
Joined
Mar 23, 2016
Messages
5,327
Likes
9,912
Location
NYC
He's a hipster millennial holding Michael Jackson's thriller on vinyl just pretending to listen, as there are no power or LAN cables connecting his D&D speakers together, or to the preamp and turntable he doesn't even own.
And he has a subwoofer which, at this time, is not yet supported by D&D. :facepalm:
 

Sergei

Senior Member
Forum Donor
Joined
Nov 20, 2018
Messages
361
Likes
272
Location
Palo Alto, CA, USA
From my admittedly very small sample of studio customers the SBIr ‘type’ of speakers are rapidly gaining a foothold, their advantages are obvious once you compare them directly to traditional actives/subs.

Similar full-range Barefoot studio monitors (https://barefootsound.com) were sold since 2006. They did gain a foothold. What allowed them to gain it was the proliferation of smaller, space-constrained and budget-constrained recording studios over the past decade.

The issue isn't that 8C doesn't have its advantages. The issue is that it is being marketed too widely and too loosely IMHO, which is not unusual at the initial phase of a young company, with a new product in search for a market niche. Yet this phase better pass soon.

An engineer I spoke to recently opined that companies such as ATC had ‘lost’ the pro market , hence their marketing push towards the Hi-End.

I would agree that ATC lost the kind of market dominance it enjoyed decades ago. Lost the market? I don't think so. They found long ago and keep occupying a large portion of a distinct market niche: ultra-low-distortion studio monitors.

Indeed, they have branched into home audio with "neo-classics", such as https://www.musicdirect.com/speakers/ATC-SCM40a-Active-Tower-Speakers, in the price range that 8C seeks to occupy.

The bottom line is that the 8Cs just sound better in room, nothing to do with ‘snake oil just solid engineering.
Keith

This remains to be proven. Scientifically. Does it sound better than comparably priced ATC-SCM40a? Does it even sound better than https://barefootsound.com/footprint01/, a pair of which costs just $3,745?
 

Purité Audio

Master Contributor
Industry Insider
Barrowmaster
Forum Donor
Joined
Feb 29, 2016
Messages
9,363
Likes
12,808
Location
London
They certainly sound better than ATCs active 50’s .


Keith
 

Shadrach

Addicted to Fun and Learning
Joined
Feb 24, 2019
Messages
678
Likes
982
Forum members, do you think consumers, as opposed to music industry pros, will buy all-in-one speakers like the Dutch & Dutch 8C's? Note, we have no published specs or details on the quality of the digital guts, or even the amps inside. I'm wondering whether to pick up this line, but I'm quite uncertain.
A really good idea is to go and listen to a pair. Better still at that price you should be able to arrange a home demo.
 

Absolute

Major Contributor
Forum Donor
Joined
Feb 5, 2017
Messages
1,085
Likes
2,132
Imo, there's no specific market for speakers like D&D. They follow the science regarding tonal qualities and are equally suited to the pro market and the hifi-market, and because of that they can help to break the circle of confusion.

People who are tired of changing components endlessly are a target. People with difficult rooms are a target. Those that want supreme sound as easy as possible are a target. Those who are techno-freaks are targets and those that don't care about anything other than the result are equally so.
Those that want smaller equipment without much penalty, those that want speakers designed for wall-proximity and those that want subwoofer-like performance without subwoofers are also targets.

These speakers needs to find their way into environments where people can compare them to other systems, otherwise they'll be forgotten when it's decisionmaking-time.
 

Sergei

Senior Member
Forum Donor
Joined
Nov 20, 2018
Messages
361
Likes
272
Location
Palo Alto, CA, USA
Which models had a cardioid or similar controlled dispersion?

I question the supposedly universal value of cardioid dispersion achieved through passive design elements. Especially for near-field studio monitors. If you believe this is a unique and novel idea, please go to your nearest electronics store and look at the myriad of cylinder-shaped portable bluetooth speakers with passive radiators on their left and right sides.

I understand benefits of finely-controlled dispersion achieved via active design elements. Especially in the context of home stereo. I haven't heard https://www.bang-olufsen.com/en/speakers/beolab-90, yet its reviews make perfect sense to me, as they corroborate precisely the type of behavior I'd expect, given the design.

Reviews claiming the superiority of 8C over everything don't make sense to me, sorry. The right way to convince guys like me is to use something like REW to match the 8C measured frequency response curve on a well-known pair of low-distorting active speakers with same or wider frequency range, carefully match the levels, and then run a blind test.
Imo, there's no specific market for speakers like D&D.

Unfortunately, in this case there may be no specific profits for the company either. A new product has to prove that it is better than the incumbent products. Unless the new product is vastly and universally superior on virtually all characteristics, it has to find a market niche where the vendor can unambiguously prove its superiority.

I dig the benefits of using more of the speaker surfaces for placing its transducers and ports. I dig the benefits of wider dispersion in the context of smaller rooms with hard surfaces. And, believe it or not, I dig the clear and minimalistic design, as well as the marketing materials involving green open spaces and "clean underwear" :).

However, if you want meaningful global sales, I believe the marketing message needs to be tightened, and markets narrowed down. For instance, you could advertise C8 as an "urban-oriented" system, which, while providing full-range sound, is less likely to disturb apartment neighbors than a system with subwoofer placed on a floor.

Correspondingly, if you want to sell in the USA, your photos better include smallish apartments with views to Central Park in New York, Golden Gate Bridge in San Francisco etc. Also, you can emphasize the "all in one" nature of 8C, and how even an audio-technology-novice young professional woman can achieve great sound in her cute yet not too spacious apartment.
 

Juhazi

Major Contributor
Joined
Sep 15, 2018
Messages
1,728
Likes
2,917
Location
Finland
Sergei, you just don't understand the cardioid thing right. Please study it a bit more and you will find out how difficult it is to achieve down to 100Hz.
 
Last edited:

Sergei

Senior Member
Forum Donor
Joined
Nov 20, 2018
Messages
361
Likes
272
Location
Palo Alto, CA, USA
Sergei, you just don't understand the cardioid thing right. Please study it a bit more to and you will find out how difficult it is to achieve down to 100Hz.

To start with, speakers radiating to the sides, at frequencies other than those perceived as omnidirectional, can be a huge liability in non-symmetrical audio spaces.

A north-European typically rectangular apartment, with sparse furniture, may respond well to 8C. A typical Californian house living room, which is almost universally non-symmetrical, would be a much tougher environment.

Then, why 100Hz? Why not 80Hz, below which human hearing perception is universally accepted as omnidirectional? What happens in the 80Hz to 100Hz range? Exciting level jumps and cancellations as the listener moves around? This is a very important range for EDM.
 

Purité Audio

Master Contributor
Industry Insider
Barrowmaster
Forum Donor
Joined
Feb 29, 2016
Messages
9,363
Likes
12,808
Location
London
Geithain aren’t bad, a little more congested than the 8Cs,


Keith
 

dc655321

Major Contributor
Joined
Mar 4, 2018
Messages
1,598
Likes
2,246
If you believe this is a unique and novel idea, please go to your nearest electronics store and look at the myriad of cylinder-shaped portable bluetooth speakers with passive radiators on their left and right sides.

What do passive radiators have to do with achieving a cardioid radiation field?

Nothing at all.
 

restorer-john

Grand Contributor
Joined
Mar 1, 2018
Messages
12,840
Likes
39,426
Location
Gold Coast, Queensland, Australia
You, sir, have identified the target market for the Dutch & Dutch 8C!

Yep, that's why I wanted that leggy, Scandinavian blue eyed blonde reclining on the sofa in her minimalist warehouse apartment, looking thoughtfully out her window.

Could it be that successful young professional women with an eye for one-off quality solutions, will be the second biggest buyers of 8Cs after industry professionals wanting studio monitors? The dyed-in-the-wool audiophiles may just be the most difficult to sell to.
 
Top Bottom