That's exactly what I did with my B&W 801Fs.
I have a description of the process and the graphs on my web site.
https://sites.google.com/site/audiopages/
Unfortunately, it's not really possible to compare directly the before and after, as this compares 30 year old drivers and a 30 year old passive crossover, with 30 year old drivers, but new tweeters and a modern DSP-based crossover and equaliser.
It's probably more instructive to compare the original specification with my results, and the active version was clearly an improvement. The frequency response of the originals was +-2dB, still pretty good for a passive 'speakers, my version after equalisation was +-1dB. Harmonic Distortion was somewhat but not hugely better. Pair matching was closer, but again wasn't bad on the originals. Although the 801s were claimed to be mechanically time-aligned, using the DSP crossover, that could be improved, but again, not by much.
My conclusion is that a very good passive loudspeaker will be made better by going active, but not hugely so, whilst more modest passives will be much more improved.
When I was in the business, albeit over 30 years ago, I sold Meridian and John Bowers actives, much to the surprise of fellow dealers who wouldn't touch them. Their reasoning was that audiophiles liked to fiddle with cables, amplifiers etc, and would upgrade the cables, the amplifiers, do stupid things like passive biamping etc. All gave the dealer additional selling opportunities. Selling actives firstly made the sale a much bigger ticket item, so reducing the opportunities, and secondly, once sold that's it. No further upselling/upgrading.
I suspect that's behind ATC and PMCs continuing with passive versions of their loudspeakers, dealer pressure.
S.