Measurements are great, they objectively tell us what we are really experiencing. By this we can assign true value to things as being high quality or low quality.
Imagine if we lived our lives this way in every regard?
Wife: Honey would you like to go to XX-Steak House tonight for dinner? I love the taste of their steaks and that salad dressing is great.
Husband: Well I took a spectrum analysis of their meat and its 10% less protein, 2% more fat and it has some properties that are well just off my charts. Let's go to YY-Steak House instead, their meat tests very well.
Friend A: Hey man I see you are hanging out with So-and-so a lately, you must like them a lot?
Friend B: Like is subjective, it has nothing to do with it, that persons objective measurements put them in the 90th percentile, they have x% body fat, has a 3.98gpa, and saves 51% of their earnings, this and other objective data shows they are an ideal mate.
Friend A: Hey I heard you went to XX-concert, this is the first time you went to a concert....wow did you enjoy it?
Friend B: I didn't actually listen, I recorded the concert and will run some measurements on the sound, if it comes back okay I'll have a listen.
If you want to live in an "Objective" world great...own it, live it, commit to it, don't straddle the fence. There is a word that describes someone who "acts in contradiction to his or her stated beliefs or feelings".....