I, and others more knowledgeable and experienced than myself, have in this very forum have disputed Toole's preference testing methodology, as well as his interpretation of the data. It's flawed.
I, and others more knowledgeable and experienced than myself, also disagree with Toole that "
wide dispersion seems to be good". That seems to be his personal preference and he may have used his research to back it, but others find wide dispersion lower fidelity due to the increased room-induced distortion.
Toole also seems to sometimes confuse live with reproduced sound, for example when he used the classroom example, to justify the benefits of reverberant space.
BBC Research Department engineers of the day and music producers and many gullible audiophiles know that changes in level amplitude to the presence range have perceptual effects which can be pleasing to the listener, but they're mere mortals which you choose to ignore... Besides, euphonic distortion cannot be a good thing, unless Toole says so (i.e. wide directivity in untreated rooms, or upmixed 2-channel stereo).
A snippet from a piece written by H. D. Harwood for the May '76 Wireless World issue.