You're not wrong - I've not even heard them. It's only because I have heard what this sort of technology is capable of when put together by an amateur that I am assuming that these must be really good.
I imagine they are very decent speakers, for $85K they better be.
No one would argue against active crossovers, they can be superior in every way. DRC can yield amazing results.
But IMHO I maintain this.
All this silliness of multi-drivers spraying sound in every direction is a exercise in mental masturbation and
in the main a marketing ploy.
Do you want a speaker with dispersion switches to play games with the imaging? Or something designed to do one thing at a SOTA level?
All else being equal, anything these sprayers can do, panels or horns can do better!
The JBL M2 with active crossover will CRUSH a Beo90
The big panels with little or no need for any crossover from the low midrange and above can outperform the Beo90 or Kii's in every real world way. With the addition of a little DRC, look out. The ML ESL15's made the Stereophool cover for a good reason.
A speaker similar to the JBL 4367 with the addition of external digital crossover and DRC could make a monkey out of the sprayers.
Witness the talk around here of the active $200 JBL's, dirt cheap design using the futures digital control is bringing results way beyond their cost.
Digital control is most certainly the future and the SOTA, it's just not going to come from a 21st century Bose 901