Reading that 6moons article, it occurs to me that the "deep into it" audiophiles like the ones that wrote this article are probably the same people who get called up on stage in hypnosis shows...I actually went to the guy’s place to hear these for myself after we had an online “disagreement” to their effectiveness.
His place in Long Beach was a great room/ loft with all brick wall boundaries. And the spaces were quasi open and divided. It had a church like acoustic.
So we are listening to his stereo and he is placing and removing these little cups from their little stands on the walls and looking at me as if I should be hearing these amazing differences.
Finally I stopped him and told him that even if these things made a difference there would be no way to hear it through the disastrous reverb of the space.
He kind of hung his head and acknowledged the space had issues.
And that was that.
Franck puts one little cup on the table while we are talking. We immediately notice how Franck's voice is changing. It becomes clearer and more articulate yet Franck doesn't change his voice. It's the influence of the resonator responsible for this perceived change. When an additional resonator cup gets placed on the table, the effect of the first resonator is enhanced. When even more resonators are added to the cluster, it gets too much. His voice becomes unintelligible. One less and we're back on track.
Really?
Anyway...
As for whether certain types of carpet are "snake oil"... I would say yes and no. It's well known that different materials absorb different bandwidths at different amounts. So in theory the difference between carpets with noticeable differences in bulk density, fiber density, fiber width, thickness and so on should be audible.
The snake oil bit comes in when you start saying one type is categorically better than another. No acoustic material is better than another unless you also define the task it's being used for. It's like saying salt is better than sugar.