I have the answer but from my experience the west is not ready to hear it.
You can, of course, use aesthetics to search for the everlasting beauty. This is far less a matter of personal taste then one would think. Golden ratio, for example, pushes certain buttons in our collective psyche. A very interesting thing is that when you bring someone into a Palladio's Villa, he feels very good without ever needing to hear or to know anything about the Vetruvain man. Bringing him into the Projects will do no such thing.
This is why mid 70' Porsche will always make people stop and look to sooth their souls:
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While the 21st century heap of horse manure has only cringe value, it's the idiot, Kardashian vehicle:
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You can also decide to use aesthetics to rush the passing of the appeal for the use of fast economics. After only a few years a product needs to be broken, too expensive to fix and ugly.
Of course there's the fool's illusion that enough time needs to pass. Take another gander at the pic No. 2. Sure, some things come back, but that...