I actually feel sort of bad for Paul. In the bad old days, he parlayed his finesse with some audio engineers who knew something of what they were doing. Paul's engineering skills have been reportedly acquired as a disc jockey, and through rubbing elbows with a few actual engineers. But without the skills of mathematics and electronic circuits, his engineering department must be a major mystery to him. For sometime now, I have offered comments on his YT channel that attempted to point to some major errors in his thinking -- particularly Paul's basing an entire recording studio investment on just a couple of concepts:
1. DSD is fundamentally good (which it fundamentally isn't, especially), and an entire business plan can be made of DSD, and
2. That really competent, highly talented musicians will be attracted to nothing more than a niche audiophile record label. (Most won't.)
Paul's engineering skills seem especially minuscule, demonstrated by a few of his videos that incorporate a whiteboard. He gets it mostly wrong, then applies erasing skills and waves his arms, and the lesson falls flat on uncomprehending eyes.
I have paid considerable attention to this channel and Amir. Amir gets it right; I can find almost nothing over which to disagree with Amir.
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To make great recordings, successfully, takes production skills in addition to artistic talent. Any teenager can stick microphones near a piano, have someone play it, and get a very unattractive result. DSD cannot make that recording great, desirable, or profitable.
I suspect that Paul is listening to some screwy advice, and I'm kind of glad I don't know his bankers. I don't wish him any ill. If, by some accident of fate, he succeeds, well, we'll all have a few good albums... maybe.
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By way of qualification, I am a degreed electrical engineer with a major in the mathematics and statistics of signals, a registered professional engineer (retired) in two States, a musician (piano) with a grand piano, and experience early on with a recording studio making classical as well as popular music. I am not bragging; I am merely stating some qualifications. In this field, Amir knows a lot more than I do. Information science and technology, of which audio is a tiny subset, is a complex and arcane field -- as Sony and some of its executives had found the hard way.