I think that the work of Toole has necessarily opened a new paragdime in the design of rooms.
I very much disagree and so do most small room acousticians. Quite the contrary, many small room experts feel that Toole has brought in confusion.
The idea that side wall reflections could be prefereably with some music if they were arriving sufficiently late in time combined with a speaker with uniform directivity was well known long before Toole studies. However, preferences and accuracy are two different things and shouldn't be mixed.
If absolutely accuracy is desired, side wall reflections need to be attenuated. Even when they arrive as late as after 8-10 ms, they will have a negative effect on areas like clarity, intelligbillity, localization and tonality. Something that's not desirable in studios where you want the hear the recorded signal as accurate as possible.
Whether you choose to do something else in a hifi room is of course entirely different. But preferences will vary and depend on areas like music material, mood of the day and how the rest of the room is treated.
By the way, Toole never conducted his studies with quality diffusion, thus it says very little about preferences too with various acoustic treatment. It's not a surprise that listeners will prefer a late arriving side wall contribution when the rear of the room is highly absorptive or the rest of the room is absorptive! That's a no brainer, since the room has been made dead and not psychoacoustical preferable.