I am a "foreigner" with respect to this European (French) online retailer. It appears to me that Audiophonics is a popular company with a large customer base of mostly European "budget to midrange" audiophiles. Apparently (and as confirmed by some Euro ASR members), they are simply an online audio component reseller with good customer service. They also offer "pre-assembled kit" style audio components such as "Hypex-modules-in-a-case" amplifiers, which are similar to the Chinese-made Ghent Audio kits and amplifiers. Audiophonics' interesting range of products includes not only many mediocre to excellent products, but also a few product lines from the audiophool snake oil segment - like GD-Audio.
Although Audiophonics, as @amirm mentioned, refers to ASR reviews for some products, I have a feeling that they will not refer to ASR's GD-Audio product reviews - probably a good business decision.
I perceive Audiophonics as not having an ethical foundation to anchor their marketing and advertising tactics, but that is not unusual. If it were not for the hassle and expense of shipping to Panama (via Miami in the U.S.), I would not hesitate to buy from them, because the odds of getting defective or inferior products is likely lower than with Aliexpress. However, before buying from either a Euro or Asian online reseller, I base my purchasing decisions only on outside, independent reviews and/or discussions of the product and the reseller.
I am pleased to see a growing contingent of English-speaking Chinese and other Asian members at ASR, because we now have a resource for asking about products and suppliers on Aliexpress and other Asian internet resellers and the products they offer.
Don't be so sure about Audiophonics' ethical foundation (or lack thereof) without dealing with them first. I just did business with them for the first time a few weeks ago. They were great at offering advice, even convinced me to spend less than I was planning to (a rare behavior these days!). I do get the feeling they care about the product they sell. My guess is that they will try to steer people towards the right product/sound signature whenever they get the opportunity. Just my 2 cents based on actual experience. Hope this helps.