I can understand why people are disappointed in BJC, but what I truly don't understand is how much Belden stand to gain from getting a piece of the audiophile-grade snake oil pie?
In the commercial AV industry, Belden cable is the de facto brand of choice for many types of structured cabling. Their cable is also extremely popular in data and telecommunications. If I had to guess, I'd say that a miniscule fraction of their total revenue comes from cable sold for domestic use.
I know it must be tempting for startups to dip their toe in this market segment when you see the absurd margins that other companies are enjoying, but it perplexes me why a company as large as Belden would even bother.