Yeah, I've had the same thoughts about JA's story as many here have voiced. It's pretty question-begging.
However, you've raised the type of question I've brought up too: how does the individual handle the results of sighted/DBT listening results?
For me: knowledge of bias keeps me cautious about making strong objective claims based on subjective experience.
But then there is the issue of the decisions we make personally.
I use blind testing sometimes to very helpful effect. Other times I don't bother because it's a hassle, or I just don't care enough, or I actually don't mind whether what I'm hearing is placebo/bias or not.
For instance, decades ago I tried some sort of footers under my CD player, back when they all became the rage. I was skeptical, but seemed to perceive a slight, pleasing sonic difference. But, again, I was also skeptical. Nobody could give me a satisfying explanation as to why the footers ought to change the sound of a CD player at all. But, they were cheap and I already paid for them. Hence, I just left them under the player. I figured, yeah, probably a placebo-type effect but I'll take it. Not much skin off my nose. (I eventually sold my CD player, and wouldn't bother with any such tweak now).
Other times when it was something more expensive, I did some blind testing - e.g. high end AC cables, video cables etc. My experience led me to save money on high end cables
But then there is the issue of speakers which for me brings in your question more acutely. Like I've mentioned several times on the forum, I found myself enjoying certain speaker designs that would be unlikely to "win" in blind testing against something like a Revel speaker. And having auditioned Revel speakers numerous times and the other brands, I preferred the other brand. So what do I do with that? It's possible I'm in the outlier category where I would in fact prefer that speaker if blind tested. Or the odds are I would select the Revel speaker under blind conditions. If I presume that it's most likely I'd prefer a Revel speaker under blind conditions - something I can't test - do I buy the Revel? My personal decision is: No. I go with the one I prefer in sighted conditions. Because whatever the cause, I can't seem to shake the effect. I just find myself much more enthusiastic about listening to the other speakers. If part of that derives from some bias effects, so be it I guess. I mean, I either spend big bucks on the speaker that didn't seem to move me in sighted auditions, or the one that did. Seems a bit more of risk thinking
"Well, under the conditions I'll actually use the speaker I preferred speaker B, but since I may prefer speaker A under blind conditions, I'll buy that one instead and hope to heck I'll suddenly like it more."
But this is a really personal take depending on one's experience-derived criteria and goals. Some people aren't so interested in paying attention to "the sound of a speaker" so much as they are interested in simply knowing a component is as low distortion/neutral as possible. And once they get that, they can just accept with however music sounds through the speaker. Which is completely reasonable too, given that mindset.