Sadly I was on the wrong side of the argument. I never believed cables (unless they put some kind of resistor in them) would make any difference in sound quality. I'm a forum donor here at ASR. I watched
@Gene DellaSala at Audioholics call high end cables snake oil, and his evidence was irrefutable. And I believe up to this exact moment, Amir and Gene were correct - high end cables were snake oil.
But this new company, First Run Copper, as reviewed in this video, are clearly superior - you can here the difference and I swear its not psycho-acoustics. I honestly won't believe anyone who says they can't hear the difference between generic cables and these ultra-expensive speaker cables.
As a fervent believer in all things science I am forced to keep an open mind and after learning about First Run Copper speaker cables from this video, I can no longer believe the argument that cables do not matter. The evidence in this video is just too strong. Now I have to save up my money for these speaker cables.