I recently got the Genelec W371A to match my 8351B. The system sounds amazing in the way it works around and with the room, no complaints here. I'm a sound engineer and do mix and mastering work, therefore there's one thing that's bugging me - self noise. I have a really quiet room, no fans or anything spinning on my gear. 8351B on their own are a bit noisy, but this isn't noticeable at the distance I work with - less than 2 meters. The W371A are a bit noisier and the noise coming from the 15" front driver is very directional, I have them facing me so I notice the noise when working on single tracks or between songs.
I contacted Genelec and they said it's normal for this design, well enough. The noise is coming from an amp, lowering the gain doesn't change a thing, it's always there even with disconnected input and using digital in. I have an idea though - what about putting passive low pass filter right before the woofer? The best mode in my room makes the W371A work the way they're rolling off to -60dB at 500Hz. Why not put a steep low pass filter at say 700Hz?
Recorded noise spectrum have a bump at 2.5kHz-3kHz (I assume it's self resonance of the driver which get's the white noise from the amp), when I recorded it and used a LPF with a slope of 18dB/oct at 700Hz it fixed it enough, I would be happy with something like this built in. Phase response of the filter doesn't seem to be bad in the working range.