I know you didn't say thatI didn't say that, didn't mean it...
just asked a question
But your implication was: (or what I took as your implication) They already have 4 bands - it should be easy just to add more.
The "few simple keystrokes" was a phrase often used by management in a former life.
So put more simply - adding any feature takes time both in development and test. Wiim will have a whole prioritised list of all the stuff they need to do, and have limited resources to do them. Their requirements for prioritisation may be different from ours.