If I were Eric I'd be somewhat concerned about sales. If he's relying on Google traffic, he now has to contend with a lot of the search results for his speakers (not just on ASR, it's gone off on Youtube and in Audioholics) being one long discussion about what an A-hole the owner is and how nobody wants to buy the speakers anymore.I doubt ASR will cause his company much disruption. There's a ton of noise on AR and plenty of people that bash ASR pretty constantly on other forums for whatever reasons.
Given that tekton speakers are maybe good, not great, and there are plenty of alternatives - I would not expect sales to go up.